PANDEMIC CAUSES FAMILIES TO CLEAN HOUSE, SEEK EXTRA INCOME, AND REAFFIRM ANTI-CONSUMERISM VALUES
As a result, online resale grows: More mums, kid brands and retailers sign on with Kidieez as COVID19 reshapes the economy
Wigan, June 5, 2020 – Unique, creative models that connect sellers and buyers are benefiting from the new reality of social distancing. Kidieez, the online community marketplace for second-hand kids’ fashion, is seeing increased engagement in its virtual community and the female founder attribute it to COVID19.
“Families have extra time at home, which they’re using to clean wardrobes, yet many donation-based stores are closed,” said Gillian Evans, founder of Kidieez. “So they’re learning how to sell items online and discovering extra income as a result. Plus, we’re hearing that they’re appreciating our values-based mission now more than ever, which seeks to address over-consumption and its environmental impact. In the midst of a very trying time, these are positive outcomes.”
Kidieez is the leading digital resale marketplace dedicated to kids’ clothes and accessories. Based in Wigan, the company is an female-founded startup that’s redefining how the online resale economy works. It sells quality pre-loved items from families, fashion brands and retailers to the largest community of mum shoppers in the UK.